Rero - Via Negativa

The term via negativa , or less is more , should certainly not be confused with negativity, on the contrary, it is a form of " - happy sobriety - " because as Antoine de Saint-Exupéry emphasized: " - Perfection is achieved, not when there is nothing more to add, but when there is nothing more to take away. - "

Punchlines and aphorisms, betrayal of images, semantic games and tearing to pieces of the many contradictions of the time ... Like Basquiat, Rero" - cross out the words to underline them -". At the crossroads of urban practices, land art and conceptual gestures inspired by Duchamp, Debord - and of course Roland Barthes -, the plastic artist questions the rhetorics of the image, as well as the " - floating chain of signifieds - " that s 'combine.

Intriguing, luminous, rich in modern and transgressive poetry, Rero's works have been presented at the MAC / VAL, the Center Pompidou, the Vasarely Foundation, the Grand Palais or the MAC Bogotá. Full of daring, his off-format installations have taken root on the dunes of the Moroccan desert, in the heart of Latin America and in the landscapes of California.